Where Connection Becomes Craveable
Social Media Planning
In today’s scroll-fast, skip-quick culture, social media isn’t just a channel—it’s your front door. It’s where audiences discover you, decide if you’re worth following, and build trust long before they ever click “Book Now” or “Buy Now.” I help brands show up with strategy, substance, and story—turning feeds into relationships and followers into loyal fans.
Social Strategy & Content Development
A great post starts long before you hit “share.” It starts with a plan. I craft custom social strategies that reflect your voice, drive your business goals, and adapt to evolving trends. Whether you're launching a new concept, nurturing an online community, or promoting a flagship experience, your strategy should be as intentional as your storytelling. My process blends social listening, competitor analysis, and creative brainstorming to determine not only what to say, but how to say it in a way that resonates. From seasonal campaigns to evergreen pillars, every post plays a role in a bigger narrative.
Video-First Content Creation
Video isn’t optional—it’s essential. Brands that lean into short-form, story-led video outperform across every platform. As a television host and content creator, I bring a broadcast mindset to every frame—ensuring your Reels, TikToks, and pre-rolls are visually compelling, brand-aligned, and built to perform.
From concept to script to shoot, I help brands turn one great idea into a full series of cutdowns, loops, and teasers designed to extend your reach and keep your audience engaged.
Social Channel Management
Consistency is key—but creativity is what keeps you in the conversation. I manage your social channels with a balance of strategy and spontaneity, building a content rhythm that keeps things fresh while staying on-brand. From content calendars and daily scheduling to community management and performance reporting, I handle the backend so you can focus on the bigger picture.
Whether you need full-service support or want a partner to help amplify your in-house efforts, I tailor a solution that fits your bandwidth, budget, and goals.
Influencer Collaborations & Partnerships
Real influence comes from real alignment. I help brands identify and collaborate with content creators and tastemakers who reflect your brand’s values, aesthetics, and audience—so every partnership feels natural and drives results. From chef-to-chef collabs to niche micro-influencers and local thought leaders, we’ll craft activations that extend your reach while building trust.
Thoughtful Copywriting & Blog Content
Sometimes a caption isn’t enough. When your story deserves more space, I help you shape it through blog content, long-form captions, and narrative threads that educate, inspire, and build SEO traction. Whether you’re launching a new offering or unpacking your origin story, I craft written content that supports your voice and drives digital visibility.
Performance & Optimization
Your content should look good—and work even better. Every campaign includes performance tracking, reporting, and optimization recommendations. I fuse data with design insight to help you make better creative decisions, test what’s working, and evolve your content as your audience grows.
A Social Approach That Feeds Growth
Every channel. Every post. Every comment. It all plays a part in shaping how your audience sees you. I bring over a decade of experience in digital storytelling, hospitality branding, and community-building to help you show up consistently and connect meaningfully—without ever losing your flavor.