Where Brand Strategy Meets the Palate
Branding & Flavor Identity
Your brand is more than a logo—it’s the feeling someone has when they experience your product, your personality, or your plate. As a chef, media personality, and strategist, I’ve spent my career crafting brands that are memorable, meaningful, and made to last. Whether you’re launching a new concept, repositioning a product, or revitalizing your presence, I help you find your distinct flavor and serve it with purpose.
Before we design a single visual, we dig deep to uncover what makes your brand tick. That strategic groundwork becomes the guiding recipe for everything that follows—from visual identity and voice to messaging, content, and campaign execution.
Brand Strategy
Building a brand that stands out starts by understanding who you are and who you’re for. My process begins with immersive discovery—evaluating the market, your competitors, your customer, and most importantly, your unique value. From there, we define your positioning, personality, and long-term brand architecture. The result isn’t just a plan—it’s a clear brand platform that informs every creative and business decision ahead.
Brand Identity
The best branding looks effortless—but behind every iconic identity is intentional design. Whether we’re developing a new logo system, refining your brand palette, or mapping your visual style across touchpoints, every creative choice is grounded in strategy. I work closely with creative teams to bring your brand to life in a way that’s cohesive, scalable, and instantly recognizable—whether it’s on a menu, a billboard, or a mobile screen.
Brand Storytelling
A great brand doesn’t just say what it does—it tells a story people want to be part of. Together, we’ll uncover your narrative and craft messaging that creates connection and drives action. From your tagline and tone of voice to your origin story and elevator pitch, we’ll build a story system that is authentic, compelling, and consistent—so whether someone hears about you on TV or scrolls past your Instagram ad, they know exactly what you stand for.
Research & Insight
Great branding starts with great insight. I combine cultural intelligence, category research, and industry trends to identify the whitespace your brand can own. My approach fuses traditional analysis with on-the-ground experience—from food culture and consumer behavior to competitive audits and creative workshops. Every decision is backed by understanding, not guesswork.
A Full-Service Approach
Whether you’re starting from scratch or undergoing a rebrand, I guide the process from initial discovery to full rollout. That includes naming, brand strategy, identity design, copywriting, messaging, and implementation across web, social, print, and packaging. With deep experience in hospitality, media, and marketing, I specialize in building brands that aren’t just beautiful—but built to scale.