Where Storytelling Gets a Seat at the Table
Media Planning & Buying
In a world flooded with options—from OTT and streaming platforms to podcasts and print—effective media buying is about more than placing ads. It’s about placing bets on what moves people. I work with clients to develop strategic, channel-agnostic media plans that align with brand goals, budgets, and timelines.
Every campaign starts with a sharp strategy—then gets supercharged by negotiation, placement, and optimization. With longstanding media relationships and active campaign management, I routinely secure significant value beyond rate cards—whether that’s premium placement, added frequency, or bonus coverage at no additional cost.
This isn’t order-taking. It’s outcome-building.
Public Relations
When done right, public relations doesn’t just get your name in the news—it shapes perception, builds credibility, and sparks conversation. As both a public-facing media personality and behind-the-scenes strategist, I understand what makes a story worth telling—and how to tell it in a way that earns attention.
I help brands uncover newsworthy angles and pitch them with precision, leveraging cultivated media relationships across print, digital, broadcast, and trade outlets. Whether you’re launching a new concept, managing a reputation, or looking to create positive buzz, I bring a PR approach rooted in authenticity, timing, and trust.
PR isn’t just coverage—it’s connection.
Measurement, Optimization & ROI
Every dollar you spend should work as hard as you do. That’s why every campaign is built with clear objectives and tracked through detailed reporting. Using industry-standard analytics tools and real-time monitoring, I provide actionable insights on impressions, clicks, engagement, conversion, and lift. You’ll receive monthly performance snapshots that translate data into direction—so we can evolve, optimize, and stay ahead.
Media is measurable. And I make sure you feel the return.
medIa training & coaching
Being featured in the media is only powerful if you’re ready for the spotlight. I offer tailored media training and on-camera coaching to help individuals, founders, and leadership teams speak with confidence, clarity, and control—whether in a live interview, panel discussion, podcast, or press conference.
With firsthand experience hosting live TV, appearing on national networks, and training spokespeople across industries, I teach you how to refine your key messages, navigate tough questions, and own your narrative with poise and personality. From tone and posture to talking points and delivery, this isn’t just practice—it’s preparation for performance.
Media moments are business opportunities. I help you make the most of them.
The Chef Jeff Difference
I don’t just understand media—I live it. As a television host for a #1 rated show, former national contestant on MasterChef, hand marketing executive for brands across hospitality, health, real estate, and consumer products, I bring a unique blend of visibility, credibility, and strategic thinking to every engagement. Whether it’s a regional awareness push or a national product rollout, I’ll help your message reach further, resonate deeper, and land stronger.